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Why You Need to Stage Your Home Before Selling

A well decorated living room.

Did you know that most professionally staged homes sell for an average of 6-25% more than an unstaged home? Staging your home is a strategy used by real estate agents and brokers to market your home. Typically done by interior decorators, the goal of staging is to show your home at its best and help potential buyers envision themselves living in the home.

Someone searching for a home on Zillow on their laptop.

The Benefits

According to a National Association of Realtors (NAR) report, 93% of potential buyers use the Internet for their home search. Buyers use the Internet to narrow down their search, the first thing they will see are the photos. These photos can be what encourages or deters someone from clicking for more details of your home and actually viewing the home in person!

Staging can also affect the length of time your home sits on the market. The Real Estate Staging Association (RESA) reports that unstaged homes sat on the market for an average of 143 days while staged homes only averaged 23 days on the market.

Someone staging a home, focusing on a table centerpiece.

How Staging Makes a Difference

Before staging, it’s important to declutter, depersonalize, and give your home a deep clean. Decluttering your home doesn’t need to feel overwhelming, take a look at our previous blog post for guidance on what you can probably toss out. Depersonalizing your home helps a potential buyer imagine themselves calling it their future home, while you don’t have to store all personal items, make sure they’re not overwhelming the house.

After giving your house a deep clean, your home will be ready for staging. Staging can make the difference in your home’s appearance, and change your home-selling journey:

  1. ‘Staging furniture and home décor can highlight the great features of a room, while also hiding any flaws you think the home might have. For example, staging furniture around a fireplace can draw the focus to the fireplace details rather than the minimal natural light the room offers.
  2. Rooms can appear and feel bigger by choosing select furniture pieces, like things that aren’t bulky or taking up too much room.
  3. Give each room a purpose! Do you have an extra room that is currently being used for storage? Consider moving your things into a Prime Storage unit and stage that room as a spare bedroom or home office. This can help someone envision the room’s potential.

77% of buyers agents say that home staging has made it easier for prospective buyers to visualize the space as their future home, making home staging a must-do! If you’re worried about specific focal points in your home, the flow of furniture and accessories can draw eyes away from distasteful elements and reinvent flaws into charming features.

Prime Storage boxes on a handcart in a storage facility.

Staging and Storage

A great way to prep for staging is renting a self storage unit. Decluttering can go a long way, but if the goal is to move, start packing and storing beforehand to help manage the stress! With facilities nationwide, Prime Storage offers a variety of self storage units to best fit your needs. Visit our website for more information and find a location nearest you and speak to one of our storage professionals today!

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